Wednesday, 14 February 2018

Success Stories – Women in Tech Part 1

Women in Tech – Let’s Celebrate and Spread the Word

 As the saying goes, “You can’t dream what you can’t see,” so as we champion women in tech, we’re making sure these women are more visible, celebrating their achievements and making sure women’s success stories become so commonplace we don’t have to have “Women in Tech” stories anymore! Till then, let’s applaud these professionals, their innovations and legacies.

Melanie Perkins  – Co-founder, Canva

Possibly the most famous Tech Entrepreneur in Australia today, up there with the likes of Cannon Brookes and Farquhar of Atlassian, is Melanie Perkins, co-founder of Canva. Which last month, was valued at $1billion USD gaining, “Unicorn” startup status.

Canva is a cloud-based platform which offers easy solutions for graphic design. Perkins thought of the idea at the age of 19, after being frustrated by how time-consuming and difficult traditional graphic design programs were to use. Nine years later, this Sydney-based company has revolutionised the world of graphic design and the work of marketers and social media professionals alike.

Only a few startup success stories feature women, but the number of women leading “unicorns,” is increasing: Anne Wojcicki at 23andMe, Sarah Leary at Nextdoor, Julia Hartz at Eventbrite (who was 25 when she founded the company), and Adi Tatarko at Houzz.

Nicki Bowers  – Co-founder and Managing Director, Kloud

Nicki Bowers co-founded Melbourne-based Kloud in 2010, a company that develops strategies for customers to migrate large-scale workloads and operations to the cloud. In a massive deal in January 2016, Bowers sold her cloud integration company to Telstra for a reported $40 million. Still operating under its own name, Kloud, a Microsoft partner, also scooped a deal to migrate Qantas’ 30,000 employees to Office 365, in one of the biggest projects of its kind in Australia.

Bowers claims she was not always in tech, “All I was interested in was problem-solving, but not tech as such. It came through more from my electrical engineering degree – I was exposed to more and more programming, and the interest grew from there”.

Danielle Szetho – Chief Executive Officer,  Fintech Australia

Danielle Szetho is the CEO of Australia’s national industry association, Fintech Australia that aims to unify and support the local fintech community.

Earlier in her career, Szetho, a former creative designer, became Banking and Finance Industry Head at Fairfax Media. Now, her vision is to make Australia one of the world’s leading markets for fintech innovation. “Our vision is to make Australia one of the world’s leading markets for Fintech Innovation and Investment,” Szetho said, “We do so by building the Fintech Ecosystem, working closely with the Fintech Community, both sides of Government and Regulators, to create a more conducive environment for Fintech Startups to thrive and grow”.

This month Szetho has been strengthening ties with the Fintech industry in Hong Kong to raise support for businesses seeking investment partnerships and expansion into each other’s markets.

Mandy Ross  – Chief Information Officer, Tatts Group

Mandy Ross is Chief Information Officer at Tatts, Australia’s largest gaming, lotteries and wagering business. She leads a team of 400 technology and operations staff and is responsible for the long-term strategic and digital roadmaps to ready the 12-year-old company for growth.

Ross began her career as a graduate with Deloitte Consulting, after completing an honours degree in IT. After a few years in consulting, she joined online travel services provider, Wotif Group, at the early stages of the company’s growth, experiencing its rapid rise and public listing. “I’ve always sat in a position where I have been effective in stitching business strategy together with technology execution, working with technology and in alignment with executives and COO to get the desired result,” she said.

Three years ago,  Ross was named Boss Young Executive of the Year, and CEO Magazine runner-up CIO of the Year.

Ally Watson  – Co-Founder, Code Like A Girl

Ally Watson co-founded Code Like A Girl, three years ago, after experiencing first-hand the barriers women face in the male-dominated industry of tech.

A developer and computer science graduate, Watson wanted to enact positive change for a new generation of girls to acquire coding skills, and to encourage more women and girls to step into leadership roles.

While Code Like a Girl host events and workshops on coding,  the team say what they are doing is so much bigger; “Many jobs traditionally held by women are under threat by automation. In Australia, the majority of new jobs will be in ICT [Information and Communication Technology] – an industry which currently very few women study, work in or stay in – Code Like a Girl’s work is to ensure women have an equal place in the technology-focused workforce of the future.”

Watson, 29, was named by The Sydney Morning Herald as one of 2017’s most influential female entrepreneurs.

Big up to women in tech!

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Digital Jobs – Digital Outlook for 2018

The Australian Digital Jobs Market is fast-paced and exciting, as digital transformation projects are continuing to kick off more than ever across more industry sectors. As a result, designing with a user experience in mind will become even a bigger priority than in previous years and good candidates with experience and skill sets in this space will continue to be in high demand.

High Demand Jobs in the Digital Space 

  1. Junior to Mid-level Content Managers and Producers (preferably with SEO experience)
  2. Front-end Developers, especially with React.JS.
  3. Senior UX Designers
  4. UX & UI Hybrid Designers
  5. Service Designers
  6. Visual Designers

Junior to Mid-level Content Managers and Producers preferably with SEO experience

Where SEO and SEM’s primary focus is on driving traffic to a site, once the site is found you need high-quality and accessible content to continuously engage the user. Enter the Content Managers and Content Producers. Businesses mostly look for those Content Managers/Producers with a good understanding of SEO and SEM and this is true across most industries including government. A Junior Content Producer (1-3 years exp) can expect pay in the $65-85K per annum range.

Also, the hybrid role of content and digital producer with basic front-end developer skills and experience is steadily growing in demand. Employers are seeking talent with basic to intermediate HTML and CSS so they don’t have utilise a developer for day-day site tweaks. Knowledge of accessibility standards and CMS platforms like Drupal, AEM and Squiz Matrix are highly regarded also. Hybrid Content and Digital Producers like this can expect a salary in the $70K to $95K per annum range.

Front-End Developers with React.js

 Front End Developers that have experience working with UI (User Interface) designers are also in high demand. As they can really speed up the delivery process by bridging the gap between design and development and offer insights on relevant functionalities. From a frameworks perspective – it’s React.JS and Angular4. Those candidates with React.JS experience have increased in popularity and developers can command $700 a day depending on their experience, as they have multiple offers on the table at any time. This is true of the major telcos, finance and government.

Hybrid UX & UI designers

 The market is showing an increasing demand for UI/UX hybrid designers skilled in the whole design process from UX research to delivering the full design to front-end development.

Reasons for this are threefold:

  • Budget/headcount for only one designer
  • Spanning various skill gaps for different projects with just one designer
  • Speed to market and more fluent communication with front-end developers

The result is a hunt for the unicorn designer who is a jack of all trades with naturally rising pay scales. While it might seem beneficial for organisations to simply hire a UI/UX hybrid there are a few important connotations and pitfalls to consider.

Being a fully-fledged UI/UX designer requires you to be a jack of all trades in a very complex field that is continuously developing and specialising. As an analogy, we can’t expect a General Practitioner to perform both a complex psychiatric diagnosis as well as open-heart surgery. What you gain in a broader skill set, you trade for depth of knowledge and experience. Hence it requires years of experience in both the UX and the UI field before someone can genuinely carry the title of a hybrid designer.

The Future of UX

The field of UX is ever evolving, maturing and specialising. Hence, staying up to date is essential. Clients are becoming more specific in their demands and UX designers are following their own interests and strengths. With the field diversifying in 2018, the broad “UX designer” title starts to dissolve as we see designers focusing on new paths and specialisations.

Senior UX Designers are broadening their scope and see their responsibilities increase beyond digital in other related fields. Senior UX Designers will focus more on the overall experience, product strategy and business within related fields such as:

  • Human Centred Design
  • Service Design, to change management to digital transformation specialist
  • Product Design, aligning business requirements with user needs
  • Customer Experience
  • Innovation manager
  • Technical Business Analyst
  • UI Front End Developer
  • New technologies like VR, AR and AI

Being on the cross point between user needs, business demands and company resources, Senior UX Designers are in the ideal position to transition into Product Designer. Another path is into Service Design, taking a more holistic approach of the service a company offers within and beyond the digital domain.

The main question to focus on for organisations will be about “what kind of design problems I need fixed and at what level?”. For designers, it will be key to demonstrate skills, not just by showing the results and solutions, but more importantly how you arrived there.

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