Top Trends for Digital Professionals in 2018

The digital landscape changes at a rapid pace. Since the field has formed, no two years are the same. Leaving digital professionals on an endless quest for continual development in order to stay ahead of the pack, adopt emerging technology and keep their companies forward thinking, innovative and successful.

Earlier this year we published a Digital Jobs Outlook, which already begins to give hints as to what is coming in the digital space. Amongst these high demand skills were SEO skilled content managers and producers, UX designers, services designers and visual designers. It will not spread shockwaves to learn that content is still critical — as it was in 2017 — but the demand for SEO savvy content creators has increased. What’s interesting within the UX and UI space is the impact of emerging tech, which is forcing developers to become more human-centric; right down to coding personality.

5 Digital Trends of 2018

Artificial Intelligence

We could write an entire series on the possible implications of AI on marketing, business and society. However, we will stick to what is hot and relevant right now. This technology excels when applied for completing tasks or acting as an advisor (gatherer and presenter of information). Chatbots are one solution that gathers information from customers while improving their experience and making life easier for businesses by directing customers to the right place. Be careful not to give too much trust to this technology just yet; its success today is still largely dependent on the human holding its hand.  

Live Videos

In case you haven’t noticed, live videos have taken over the internet, namely Facebook. Live videos present an opportunity for brands to get closer to their customers and customers are responding; tuning in, liking, and commenting. This channel can be cleverly used to link into launches, product demos, etc. You can expect it to continue to rise; particularly now Instagram has put some skin in this game.

Voice Search

As technology evolves, we become lazier; who wants to type when you could just speak to your phone or smart device? There is a race to adopt voice technology as the tech hardware market begins to do away with keyboards. If you aren’t adopting voice search, your consumers will soon not be able to find you.

Content Marketing Merged with SEO

We touched on this one before. No longer is content marketing sufficient on its own, the battle to be the best SEO’d site on the internet means that content marketing needs an extra technical boost to get it to the audience it’s intended for. Content creators will need to look at professional development in SEO to keep ahead of the game.

Personalisation

This one has been kept until lucky last as we believe that personalisation is the overarching trend for 2018. Sure, you can adopt AI, but if you deliver customers something that is not personalised to them, they will bounce quick smart. You can adopt all the major digital and tech trends, but it is what you do with them to enhance the customer experience that will be pivotal to your success.

Customers give companies a lot of data. With this they expect personalised services; advertise something relevant based on customer data and your customer will love you, suggest to them something they would never purchase twice — like Amazon re-marketing a toilet seat — and you’ll get blasted on Twitter.

Are you a digital professional looking for a career change? Why not get in touch with us here at Launch Recruitment; for Digital and IT recruitment in Sydney, Melbourne & Brisbane?

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Top 10 Best Tech Podcasts

Podcasts are the perfect on-the-go professional development tool. Whether you’re looking to learn about the latest tech news or you want deep technical bites of information to help you improve as a tech professional, there is literally something for everyone!

Which of the best tech podcasts should you choose?

With so many podcasts now on the market, how to know which are the best? Let us take the guesswork away and recommend to you the best tech podcasts to add to your download list:  

Developer Tea

Developer Tea is a bite-sized podcast for the time poor developer just looking to get quick bites of information in their tea break. The podcast offers developers insight into what’s happening in their space as well as advice on careers and work/life balance.

This Developers Life

This Developers Life, as the name suggests, is a podcast about developers and their lives. Made by developers for developers, this podcast offers listeners advice on everything from general software engineering to being a more productive professional.

Open the Pod Bay Doors

Open the Pod Bay Doors talks about the Aussie startup ecosystem. Once a week they release in-depth interviews with those making the biggest waves in the Aussie startup scene. Whether you’re into the startup scene or not, there are plenty of takeaways on what’s new in tech, what works and what doesn’t.

Masters of Scale

Masters of Scale is a podcast hosted by the Co-founder of LinkedIn, Reid Hoffman. This podcast won the 2018 People’s Voice Webby for Best Business Podcast, and with good reason. Each episode is a deep dive discussion into how companies grow with some of techs heavyweights.

Software Engineering Daily

Software Engineering Daily is for the serious tech listener. They release a podcast daily (yes, daily!) with interviews about technical software topics. Their goal is to serve the under-served software developers who miss the tech detail in many tech podcasts.

TEDTalks Technology

I think we’re all pretty familiar with the TEDTalks brand and its link to quality content. The TEDTalks Technology podcast delivers audio content from some of the world’s leading inventors and researchers who have shared demos, breakthroughs and visions onstage at the TED conferences.

a16z

a16z is a podcast all about tech and culture trends, news, and the future. Their podcast features industry experts, business leaders, and other interesting thinkers and voices from around the world. They are an excellent regular go-to with a handful of podcasts released each week.

Herding Code

Herding Code is a technology podcast hosted by Scott Allen, Kevin Dente, Scott Koon and Jon Galloway. It is one of the longest running tech podcasts, passing the 10-year milestone and still delivering good quality conversations for serious tech enthusiasts. With a ten year archive, you can bet there is something for every tech curiosity from .Net, Visual Studio, Microsoft or stack overflow engineering.

This Week in Tech (TWiT)

TWiT is a must listen for anyone wanting to keep abreast of what’s happening in tech news. They cover everything from scandals in the tech industry to latest product releases, what’s coming, who’s in hot water and who is rising to fame. The forum is a roundtable with key figures in the tech industry.

CodeNewbie

CodeNewbie fills the need for those starting at the beginning of their coding career or hobby. The podcast covers a range of topics from interviews with tech business leaders to tutorials to get you started in coding.

If you want to do more than just listen to tech conversations, why not check out the top Sydney Meetups for tech professionals?

Launch recruitment has a team of specialists in digital, software development and emerging tech recruitment. If you’re looking for an IT recruitment agency in Sydney, Melbourne and Brisbane, why not get in touch with our team today?

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How To Resign Without Burning Bridges

Resigning can be an emotional process. You’ve given your all to a company, and maybe you haven’t felt valued, or perhaps you were, but you’re just so over it that you can barely stand to walk in the door anymore. We get it. Whatever the case, being so close to the finish line is not the time to slack off or let any potential resentment come through; “adios suckers, I’m outta here” is maybe not a good way to leave things.

Professional relationships are powerful. This fact is true at any age, any industry and any field of work. Whether you like working with someone or for xyz company is not important. Reputations stick with us and while there will always be someone willing to give you a chance despite what your previous employer had to say, flipping someone off or burning bridges is not worth it. You never know when you may need those relationships and it’s just much nicer (for you both) to leave on good terms. Here’s how to resign without burning bridges:

Examine your motives for leaving

About one in four people who quit their job wish they hadn’t. Before you take any action, think about why you’re resigning in the first place. Were you tempted by a salary increase? An office with a slide or fully stocked bar fridge? Consider if your motives are impulsive or truly good for what you seek in your career. If you leave based on superficial things, not only will you likely lose some respect from the company you’re leaving but the chances are high that you will leave the next one pretty quickly, thus burning bridges with them, too. If your motives are pure, this always shines through. No one can condemn you for leaving to follow a path that truly resonates with you; whether that’s about more work responsibility, more financial recognition or more flexibility to regain some “you” time.

Approach the resignation with poise and respect

Once you have thoroughly self-analysed and decided that leaving is the best thing for you, it’s time to let your company know. Best practice for this is to request a meeting and do it in person. In preparation, you should craft a letter which details that you will be resigning effective of xyz day. Whatever your feelings about them today, remember that you would have had good times and learnt something. Thank them for this in the letter and in the meeting. If they ask for feedback — this one is important, guys — it’s OK to express grievances constructively. However, if you do not have the control to do this constructively and yelling is the only impulse coming up, bite hard and keep it in!

Keep tempo up until the finish line

We understand it is tough to keep motivated and engaged when you’re working out your notice. However, slacking off is not going to bode well for your reputation and maintaining good relationships. Take pride in your reputation and your work, keep on delivering as though it was your first day; the end will come quickly, and the appreciation that you kept doing good work will fill you with pride on your last day.

The world is small and gossip is rife within industry and recruitment circles. Leaving things on a bad note is a sure fire way to get flagged as someone that raises uncertainty. In a competitive market, even minor negative comments can be the difference between you getting the role or someone else nudging ahead.

Need help finding your next role? Launch recruitment can help you find the best role for the path you seek, as well as offer some solid insight and guidance on how to make change without ruffling feathers. Get in touch with us today.

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